Small and mid-market business owners using Magento Commerce have been granted access to integrations with Amazon Sales Channels and Google Shopping ads. Adobe announced the updates at Imagine 2019, adding that the changes will help customers react to changing needs for B2C and B2B customers while improving experiences based on actionable insights.
“With Amazon Sales Channels and Google Shopping ads Channels, merchants are able to target new audiences and easily reach more customers,” said the announcement post. “These integrated capabilities empower small and mid-market businesses to better orchestrate the end-to-end experiences they deliver to customers across channels.”
The integration with the world’s largest marketplace claims to remove the barriers to entry for merchants trying to gain a foothold on Amazon by allowing them to quickly integrate their catalog, establish a bi-directional data flow and start managing listings from their Magento admin.
“By seamlessly integrating their Magento store with multiple Amazon accounts and regions, merchants can make their Magento Admin the central hub for all their critical Amazon marketplace activities, thereby reducing data silos, removing operational friction, and eliminating additional integration costs,” said the announcement post. “The extension is available today for free download on the Magento Marketplace for Magento Commerce Pro and Magento Open Source 2.2.4 (and later) customers.”
The integration with the world’s largest search-based advertising solution claims to offer merchants the ability to streamline workflows by managing advertising campaigns and reporting across the Google network from the ease of their Magento admin. The offer reportedly offers an end-to-end Google advertising solution as a free extension in the Magento Marketplace.
“Our goal with this new integration is to enable merchants to more easily optimize Google advertising spend for increased reach and conversion, while at the same time eliminating complexity in their existing workflow by bringing everything into one platform,” said Jason Woosley, VP of Commerce Product & Platform for Adobe. “Our goal is to help save merchants the time and money needed for refining the more critical aspects of their customer shopping experiences.”
With order management systems representing the backbone of omnichannel initiatives, Adobe announced the launch of Magento Order Management to expand global inventory management. The feature promises capabilities such as multi-tender payment workflows, exception management for payments, more granular roles, and permissions, full API coverage for omnichannel capabilities, microservices architecture for improved scale and reliability, and fully dedicated staging environment.
Making it easier than ever for merchants, partners, and developers to get started with debit and credit transactions with a trusted gateway, Adobe’s Progressive Web Applications Studio now integrates with Paypal’s Braintree, translating to faster time to market and lower total cost of ownership. Enabling the flow of data between Magento Commerce and Adobe Analytics, the final update concerns an integration between the two, offering merchants with a more complete understanding of customer behavior.