The Video-on-Demand subscription platform Kuala Lumpur-based iflix announced their strategic partnership that aims to provide customers with tailored content and better engagement.
This new venture is said to be the rolling-out of Adobe Marketing Cloud, comprising a suite of analytics, campaign management. and audience optimization solutions, as iflix expands to the emerging markets around the world.
“Our aim is to create truly personalized experiences –Adobe’s technology gives us the capability to build unified customer profiles and to get to know our subscribers’ preferences,” said David Goldstein, Head of Asia for iflix. “Ensuring that our users get recommendations that match their specific viewing preferences is absolutely critical.”
“There is a generation shift in the way people consume content on their mobile devices today. Both iflix and Adobe understand the need to address this transformation by providing rich, relevant and personalized experiences on every device.”
The implementation involves Adobe Analytics for deeper, real-time insights into customer interactions via iflix’s web, mobile apps and video platforms, and Adobe Audience Manager for a complete understanding of each subscriber’s preferences.
Adobe Media Optimizer provides a clear overview of campaign performance which in turn facilitates budget maximization across search, social and display, while Adobe Campaign enables the iflix team to generate loyalty with personalized customer engagement.
“There is a generation shift in the way people consume content on their mobile devices today. Both iflix and Adobe understand the need to address this transformation by providing rich, relevant and personalized experiences on every device,” said Manzar Imam, Adobe senior account executive for iflix.