Adobe Forecasts Holiday Cheer as Online Sales to Top US $189 Billion

    By Katerin Pantaleon - Oct 30, 2020
    Adobe Forecasts Holiday Cheer as Online Sales to Top US $189 Billion

    Adobe today released its online shopping predictions for the 2020 holiday season and it looks like it will be a very merry Christmas for online retailers.

    According to Adobe Analytics data, U.S. online holiday sales are predicted to total US $189 billion, shattering all previous records with a 33% YoY increase, equal to two years’ growth in one season.

    Instead of Cyber Week (Thanksgiving Day – Cyber Monday), Adobe expects November and December to turn into Cyber Months this year. In the weeks leading up to the Thanksgiving weekend (Nov 1 – 22), Adobe predicts that consumers will spend $56 billion, a 37% YoY increase.

    “As retailers adapt to consumers’ new behaviors in this pandemic, we expect earlier discounts, more shipping, and pick-up options and uncertainty around in-store purchases to drive this year’s online holiday sales to record highs,” said John Copeland, head of Marketing and Customer Insights at Adobe. “This year is unlike any in the past, and for the first time we are no longer referring to peak holiday sales as Cyber Week – it’s now Cyber Month.”

    The most anticipated gifts of the holiday season include video games such as Cyberpunk 2077, Call of Duty: Black Ops Cold War, and Super Mario 3D All-Stars, and game consoles such as PlayStation 5 and Xbox Series X.

     For more information on Adobe Holiday Shopping Prediction 2020, please refer to this blog post.


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