Sam Huber-CEO of Admix
Admix, a platform that bridges the gap between mobile games and brands, has announced a new partnership with digital ad verification company Integral Ad Science.
Admix’ In-Play advertising will be independently assessed and verified, helping to unlock significant potential across the In-Play category for the entire mobile advertising ecosystem, from brands to mobile game developers.
Admix advanced, scalable In-Play platform, allowing advertisers to programmatically target and reach audiences across billions of hours of gameplay.
“Admix’ new partnership with IAS is the first in a number of initiatives to standardize In-Play viewability and performance. While we have always been confident in our technology and our approach, ultimately having our solution verified by a trusted independent partner such as IAS is vital to our vision for gaming as a media channel,” said Samuel Huber, CEO and Co-Founder at Admix.”
IAS hopes the partnership will help increase media quality and buyer confidence.
“Working with Admix, we’re delivering a critical viewability solution for In-Play advertising that gives marketers the tools they need to invest confidently. By bringing trusted measurement and greater transparency to the high-growth In-Play gaming market, we’re helping brands, agencies, and mobile game developers ensure the quality of their advertising,” said Chance Johnson, Chief Revenue Officer at IAS.
We never share your info, we only share ours.