Admix Names New Members of Senior Leadership

    Last year the in-game ad platform saw an 800% increase in revenue.

    By The Staff - Feb 22, 2021
    Admix Names New Members of Senior Leadership

    Rob Norman and Nigel Morris

    Admix, an In-Play advertising platform announced the appointment of former Dentsu Aegis Network CEO Nigel Morris, and former GroupM CEO and global CDO Rob Norman.

    Rob Norman joins Admix as a senior advisor focusing on the Americas, while Nigel Morris, already an advisor and investor, joins the board of the company.

    Based in New York, Norman will act as strategic advisor to Admix’s expanding team in the US. He previously served as CDO of WPP’s GroupM and additionally acted as its North American CEO.

    “I am delighted to join Admix as an advisor. Gaming on personal devices has become a huge part of media consumption,” said Norman.

    “In-Play advertising creates revenue for publishers and reach and engagement for advertisers. Admix unlocks the economic opportunity with programmatic speed and precision, and does so without compromising user experience.”

    Norman is also a director at Simpli.fi, a programmatic advertising platform based in Texas. He is also currently a director of SaaS company Piano and a non-executive director of BBC Global News.

    Nigel Morris, an investor in Admix, now joins the board of the company and will work closely with the leadership. Morris worked with Dentsu Aegis Network for over 25 years, founding the global digital network Isobar.

    He is chair of the innovation consultancy The Upside, on the board of data science business Gyana, and is also a longstanding non-executive director at the Guardian Media Group.

    “The video gaming domain will be the next big media channel following social media’s emergence some 15 years ago. In-Play is intrinsically engaging to audiences and brand safe for marketers at scale and will become a key driver of sustainable growth strategies for brands,” said Morris.

    “The Admix team is very conscious of the whole ecosystem for consumers, brands, and publishers, and we have developed a pioneering and agile platform that provides a great experience and performance for all.”

    In 2020 Admix saw an 800% revenue increase driven by unprecedented inbound and direct sales and expects to double in size from 40 to 80 staff this year.

    “Rob Norman and Nigel Morris foresaw the dramatic shifts to digital and social, long before others in the industry were ready. They share Admix’ view of gaming as the next key media channel, and we’re delighted to have secured strategic support of their calibre as we communicate Admix’ rapidly developing offer to agencies,” said Samuel Huber, CEO at Admix.

    “This represents the next stage of Admix’ 2021 expansion following the appointments of Michael Silberberg from Google as VP Global Agency Partnerships and Alex Faust from Spotify as EMEA VP AdSales.”



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