ADK Connect has appointed Rie Otsuka to the dual roles of Chief Executive Officer for Singapore and emerging countries and as the Chief Growth Officer for ADK Global.
Otsuka joins ADK with over 30 years of experience in CRM, digital, and global marketing. Before ADK, she led the digital and CRM practices at McCann Worldgroup, particularly the global teams for Mitsubishi Electric, Hitachi, and Panasonic. She also played a key role in advocating for diversity and inclusion when she served as the co-chair for McCann’s women’s leadership network.
“With Rie Otsuka’s pedigree in agency leadership and her rich experiences in digital, her dual appointment makes perfect sense,” said Yasuyuki Katagi, CEO, ADK Global.
“Singapore remains a prime market for many clients as a regional hub. It also serves as a staging ground for ADK to massively grow its presence in Australia and India. I am excited Otsuka is at the helm of our growth journey, and I am fully confident she will lead ADK into its next stage of growth.”
In both her new roles, Otsuka will be instrumental in charting the growth path for the network as it undertakes to navigate an increasingly hybrid business environment. Otsuka will also be responsible for unlocking the value of the markets in Australian India, Singapore, and other emerging markets while maintaining the network’s continued success.
“During the pandemic years, consumers’ brand experiences were limited to the digital platform,” said Otsuka.
“It heralded the rise in digital preferences for brand experiences, purchasing behaviors, and a marked change in our way of life. However, we are human, and the tactility of physical brand experiences is still a vital component of brand success. Blending online and offline is an essential strategy for the foreseeable future.”