Global B2B SaaS company, Adjust, has announced a senior hire to spearhead its Coalition Against Ad Fraud (CAAF). Ville Mikkola joins as Head of CAAF, the industry-wide alliance founded by Adjust to tackle ad fraud.
Prior to Adjust, Mikkola, who will based out of the company’s Berlin headquarters served as Director of Network Operations at adtech firm Glispa, and as Managing Director for Europe at mobile advertising network YeahMobi. Most recently, he co-founded a casual gaming company, TreasureHunt, which worked with NBCUniversal and was recently acquired by Huuuge Games.
According to Adjust an estimated $42 billion of ad dollars in 2019. In response, the CAAF was launched in 2017 as a coalition of industry partners that actively fight fraud by driving education within the sector.
“With mobile ad spend continuing to break records, performance ad fraud is a problem that advertisers and networks can no longer afford to ignore,” commented Paul H. Müller, co-founder and CTO of Adjust. “Our network of trusted partners plays an integral role in providing accurate, actionable and fraud-free data for our clients. We’re thrilled to welcome Ville to the team, and look forward to working with him to move our CAAF mission forward.”
CAAF now counts 30 members, including leading advertising networks such as ironSource, Liftoff, TapJoy, CrossInstall, Vungle, Moloco, Jampp, AdColony and Fyber.