Adidas Launches ‘Run for the Oceans’ Campaign to Fight Plastic Waste

Adidas has partnered with creative agency and production house Augusto to release an integrated campaign for Adidas’s global running event ‘Run for the Oceans’. Along with the athletic brand’s sustainability partner, Parley, Adidas pledges to help end plastic waste by picking up plastic bottles for the minutes run by participating runners around the world, between 23 May – June 8.

The campaign features five global Adidas ambassadors including; Dominic Thiem (Austrian tennis player), Ninali Zheng (Chinese heptathlete), Shaunae Miller-Uibo (Bahamian sprinter), Pedri (Spanish footballer), Karlie Kloss (American supermodel).

The global brand campaign was shot across Santiago, Barcelona, Florida, and New Zealand.


“We have worked closely with the team from Adidas for over 10 years and have always appreciated their collaboration and trust in us to deliver,” said Michelle Walshe, global CEO, Augusto. “It was a real honor to be able to lead the creative and production of this incredible campaign and support this collective drive for change.”


Agency/Production: Augusto
Tom Gould – Director
Adam Thompson – Executive Creative Director
Ben Carroll – Creative
Mitch Crowe – Creative
Oliver Sealy – Strategist
Amy Dufty – Commercial Director
Lauren Oxnam – Account Director
George Yarrell-Stevenson – Senior Account Manager
Brad Harvey – Agency Producer
Nikhil Madhan – NZ Producer
Mariano Segedin – Editor
Connor Farrell – Assistant Editor

Ziga Zupancic – NZ DOP
Graeme Murray – Photographer
James Davison – Head of Design
Nina Vasiljevic – Designer
Katie Curd – Designer


Post Production
Matic Prusnik – Colour Grade
Amy Barber – Sound Design

Chile Credits
247 Chile
Javiera Torres – Producer
Pancho Urzua – DOP
Noli Provoste – Photographer

Barcelona Credits
247 Spain
Luna Lladós – Producer
Persona – DOP
Carles Carabí – Photographer

Miami Credits
Tightrope Production
Jonathan Bossle – Producer
Zoe Simone-Yi – DOP
Emiliano Granado – Photographer

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