Adidas Rolls Out Cool Nonconformist Ad in China Created by 72andSunny


In its first campaign for Adidas in China, 72andSunny, which scored the global account back in 2015, has put together a great spot that encourages individuality in a world of conformity.

“Among a billion in China, there is only one you,” the spot proclaims. “Your creativity is what sets you apart in sport and in life.”

https://www.youtube.com/watch?v=2OIlWfLtkvU


 

Along with the Adidas, “rebel” branding, the spot is also poking a bit of fun at a recent campaign for Under Armour that comprised several spots featuring the same athlete practicing the same repetitive action.

CREDITS
Client: Adidas
VP, Global Brand Communications: Ryan Morlan
Senior Director, Global Brand Communications and Media: Lia Stierwalt
Director, Global Brand Communications: Jenny Chen
Senior Manager, Creative Production & Shoot: Eleanor Fitzgerald
VP, Brand Director Sports Performance – adidas China: Marc Leroux
VP, Brand Activation – adidas China: Philip Ho
Senior Director, Brand Communications – adidas China: Josephine Tsai
Director Brand Communications – adidas China: Lorna Luo
Manager Brand Communication Training – adidas China: Amy Fan

Featured in the Campaign
China National Volleyball Team Player: Hui Ruo Qui
China Olympic Swimmer: Ning Ze Tao
Former European Football Player: David Beckham

Agency: 72andSunny Los Angeles and 72andSunny New York
Chief Creative Officer, Co-Founder: Glenn Cole
Group Creative Director: Frank Hahn
Creative Director: Wei Wei Dong
Creative Director: Matthew Carey
Creative Technologist: Tim Grover
Writer: Ben Wiley
Designer: Brandon Mai
Chief Production Officer: Tom Dunlap
Executive Producer: Kerli Teo
Producer: Jenny Jones
Group Brand Director: James Stephens
Brand Director: Ryan Warner
Brand Manager: Brian Kim
Brand Coordinator: Brittany Allen
Group Strategy Director: Sudeep Gohil
Strategy Director: Ginger Xiang
Senior Strategist: Marc Pardy
Partnerships & Legal Director: Christina Rust
Partnerships & Legal Manager: Kelly Ventrelli
Junior Partnerships & Legal Manager: Noah Winter


 

Production:
Prettybird
Director: Max Malkin
Co-Founder / Executive Producer: Kerstin Emhoff
Vice President / Executive Producer: Ali Brown
Director of Production: Tracy Hauser
Producer: Matt Wersinger

Editorial:
Lost Planet NY
Editor: Bruce Herrman
Executive Producer: Krystn Wagenberg
Producer: Paolo Solarte

Sound Design:
Barking Owl
Sound Designer: Michael Anastasi
Executive Producer/ CD: Kelly Bayett
Producer: Ashley Benton

Finishing/VFX:
The Mill NY
Executive Producer: Melanie Wickham
Senior Producer: Eliana Carranza-Pitcher
Production Coordinator: Ashley Goodwin
Shoot Supervisor: Eliza Randall
2D Lead Artist: Ilia Mokhtareizadeh
2D Artists: Vi Nguyen, Andre Vidal, Mikey Smith, Kyle Zemborain
Motion Graphics: Laura Nash, Chris Mennuto

Color:
The Mill NY
Colorist: Mikey Rossiter
Color Assist: Nate Seymour and Elias Nousiopoulos
Executive Producer: Dee Allen
Color Producer: Natalie Westerfield
Color Coordinator: Evan Bauer

Mix
Heard City
Audio Mixer – Eric Warzecha
Audio Producer – Andi Lewis
Audio EP – Sasha Awn

Music
Apparat “Ash/Black Veil”
Music Supervision: Daniel Cross

 

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