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    AdFest Announces Special Awards Winners – Dentsu Wins Network of the Year

    By The Staff - Feb 16, 2021
    AdFest Announces Special Awards Winners – Dentsu Wins Network of the Year

    AdFest has announced its 2020 Special Award winners, which were unveiled at an online ceremony  AdFest’s Special Awards are given to the creative businesses that win the highest number of Lotus Awards.

    For the 4th consecutive year, Dentsu was named network of the Year award, while the Agency of the Year award and the Digital Agency of the Year award went to Dentsu Inc. Tokyo.

    The Independent Agency of the Year award was awarded to Loong, Beijing and the Production Company of the Year went to Omnibus Japan Inc. Tokyo.

    These awards were originally set to take place in Thailand last year but were postponed due to the COVID-19 pandemic. Judging this year were 60 jurors led by Grand Jury President Judy John, Global Chief Creative Officer at Edelman, Toronto.


    Adfest Winners

    Network of the Year

    For the 4th year in a row, Dentsu wins AdFest’s Network of the Year! The works from 7 offices across the region contributed to this well-deserved win including:

    • Dentsu Inc., Tokyo
    • Dentsu Creative X Inc. Tokyo
    • Beijing Dentsu Advertising Co. Ltd., Beijing
    • BWM Dentsu Melbourne, Melbourne
    • Dentsu One (Bangkok), Bangkok
    • Dentsu Webchutney Mumbai
    • Taproot Dentsu, Mumbai

    Agency of the Year

    The Agency of the Year goes to Dentsu Inc., Tokyo from its various notable wins from:

    • “Tuna Scope” for Sojitz Corporation
    • “Mori Building Brand Movie Designing Tokyo” for Mori Building
    • “The Last Day of Sushi” for Euglena
    • “Creativity, Uncaged” for The One Show 2019 Exhibition In Japan
    • “Get Back, Tohoku.” for Tohoku Shinkansen
    • “We’re Hiring…Based On Looks!” for KissMe
    • “Nikkei Blend” for Nikkei Inc.
    • “Language Sanctuary—Ad Space For Protecting Endangered Language” for Okinawa Times 70th Anniversary
    • “Stimulate Annual” for CCN Annual 2018
    • “Song of Nok Campaign: The Person Inside/Smartphone” for Nok
    • “Media Value-Switching” for “Your Name” Terrestrial Television Broadcast (Partner Company Toho Co., Ltd)
    • “Green Screen Actress Mika+Rika” for Mika+Rika
    • “The Most Wanted Job in Japan” for Indeed Ireland Operations Ltd.

    Independent Agency of the Year

    Loong, Beijing wins the Independent of the Year for its very impactful “Team of One” for Tencent Foundation’s China Organ Donation. Team of One won multiple Gold Lotus trophies across various categories as well as this year’s Grande for Humanity.

    Digital Agency of the Year

    Dentsu Inc., Tokyo also wins Digital Agency of the Year for its works in Digital Craft Lotus, Digital Lotus & Mobile Lotus including:

    • “Tuna Scope” for Sojitz Corporation
    • “Mori Building Brand Movie Designing Tokyo” for Mori Building
    • “Nikkei Blend” for Nikkei Inc.

    Media Agency of the Year

    Hakuhodo DY Media Partners Tokyo wins ADFEST 2020 Media Agency of the Year for “Relief Drama” for RCC Broadcasting.

    Production Company of the Year

    The Production Company of the Year is awarded to Omnibus Japan Inc. Tokyo for:

    • “Mori Building Brand Movie Designing Tokyo” for Mori Building
    • “Mr. Oil” for Panasonic Corporation
    • “Pocari The Blue Dance: Hear Our Voices” for Pocari Sweat
    • “100 Years Train” for Sotetsu Holdings Inc.
    • “BOUM!BOUM!BOUM!” for BOUM!BOUM!BOUM! Production Committee.

    Advertiser of the Year

    The Advertiser of the Year goes to Sojitz Corporation for its innovative work, “Tuna Scope”, by the agency Dentsu Inc. with production by Dentsu Live Inc. and Shindii LLC., Tokyo

    A summary of statistics for the AdFest 2020 Lotus Awards entries is available to download here. For the full list of AdFest 2020 winners, visit www.adfest.com.

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