Addressing Interracial Marriage Taboos in Sri Lankan Tea Commercial

Unilever’s Tea brand Laojee recently launched a television spot in Sri Lanka that subtly nudges the conversation on inter-racial marriage, which remains a sensitive issue in South Asia.

This 90-second commercial, created by J. Walter Thompson Sri Lanka, depicts a newly married couple, a Muslim girl and Sinhalese boy, who are expecting their first child. When the boy’s parents visit, it becomes clear that the couple got married against the father’s wishes.

Mom on the other hand, is all good with it. (Watch with subtitles activated)


 

“The Laojee commercial is exceptional, in that, it prompts a conversation into the status quo on ethnicity and relationships, while simultaneously narrating a story that is hopeful and warm.

“Laojee commercials continue to break new ground in emotional and public service messaging,” said Prageeth Maniyangama, Creative Director, J. Walter Thompson Sri Lanka. “Laojee will continue to bring families and people together over tea. From the creative angle, we were totally focused on bringing out the message that Laojee is loved by all communities across race, age, gender or religion.”

Credits


 

Creative Director: Prageeth Maniyangama, Suminda Gamage
Copywriter: Sadaruwan Jayawickrama
Senior Art Director: Nalaka Weerasekera
Senior Tamil Copy Writer: Fatima Farzana
Chief Executive Officer: Alyna Haji Omar
Director Client Services: Michelle Georgesz
Account Executive: Shyanne Perera
Senior Account Executive: Chalukya Weerakoon
AV Executive: Charith Peiris
Senior AV Executive: Dhanuka Wijesekera
Production House: 24 Frames
Director: Udaya Dharmawardhana
DOP: Dimuthu Kalinga Dahanayake
Editor: Saman Alvitigala
Asst.Editor: Chathu Reed
Colourist: Corey Spykerman (VHQ Singapore)
Vfx: Rivinu Amanda
Music: Pasan Liyanage- Redfox
Art Director: Lucky Wijewardana
Hair Dresser: T.Haroon Shaideen
Make Up: Samarasiri kadanage
Casting: Milan Manu | Geethma Alviz
Asst. Director: Chamara Selara
Producer: Nuwan Alwis
Producer (Post): Priyantha Kaluarachchi
Line Producer: Harsha Karunarathna | Indika Madushan
Production Manager: Maduranga Jagoda
Client: Unilever Sri Lanka

 

Diana Gadong

Diana Gadong

Diana is a staff writer based out of Manila.

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