AdColony, the in-app marketplace for brands with a focus on gaming, today announced that industry veteran Adrian Watkins has been appointed Director of Marketing and Growth, APAC.
Watkins brings 20 years of global experience for publishers, agencies, and their brands. He was most recently Chief Strategy Officer for theAsianparent under which revenue, traffic, and app installs increased significantly – ultimately culminating in Series C investment raise). Prior to that, he was Commercial Director International for world-leading Gaming destination IGN Entertainment.
“Joining AdColony was an easy decision as it is perfectly placed to deliver award-winning custom solutions to brands who now realize they need to play in this space,” said Watkins. “With proprietary immersive advertising creatives, full-screen capabilities, and respectful reward-based interactions with gamers – and now through our new exclusive APAC partnership with ANZU.io where we can sell in-game advertising on mobile, PC, and console, it’s really clear that if you think of gaming (and advertising), you have to think AdColony.”
“I’ve worked with Adrian across several businesses in the past seven years and I’m delighted he has decided to turn his considerable talents to leading growth and marketing for us in this region,” said Tom Simpson, AdColony SVP, APAC. “Adrian understands the massive opportunity around mobile gaming and brings a calm, strategic, and entrepreneurial approach to AdColony, which will allow us to grow exponentially. 2021 is shaping up to be a standout year!”
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