AdAsia Holdings has launched new offices in Jakarta and Ho Chi Minh City, to further expand the company’s Southeast Asian presence.
Clients in Indonesia and Vietnam now have access to the AdAsia Digital Platform, which provides a self-service integrated platform for managing and executing multiple marketing functions.
AdAsia announced it also looks to grow its CastingAsia database with influencer partnerships from these two markets.
“The majority of Southeast Asia is still an emerging market for programmatic advertising and modern marketing solutions, and we’re looking to empower marketers with AdAsia’s brand of solutions,” said Kosuke Sogo, CEO and co-founder, AdAsia Holdings.
“Mobile and social media in both Indonesia and Vietnam have high usage rates, with video being another high-demand area. AdAsia’s integrated solutions would enable marketers in this region to streamline all their marketing efforts onto one platform,” said Sogo.
“In addition, native advertising is a growing space for these two markets, and we’re looking to bring our suite of native solutions, including out-stream video for both desktop and mobile, to advertisers and publishers,” said Sogo.
The 7-month old company currently has four offices in Southeast Asia, with plans to enter the Greater China market within the next quarter.
