The AdAsia 2023 Seoul Organizing Committee has announced the 1st lineup of speakers for the conference including Glenn Cole, the founder of ‘72andSunny’.
He not only successfully led brand campaigns of global brands such as Nike, Apple, Google, Samsung, Carl’s Jr. and Coors, but also won the Grand Prix, an equivalent of the grand prize, in 11 categories at Cannes Lions, which is the most prestigious advertisement festival in the world.
Also President Won-jin Lee of Samsung Electronics, the keyman behind DX (Device eXperience) and Samsung TV Plus of Samsung Electronics, and Vice President Sang-yup Lee of Hyundai Motor Company, who was selected as the ‘2023 World Car Person of the Year’ at the ‘World Car Awards’, one of the top 3 car awards in the world, will be standing on the podium as speakers.
They will be sharing insights on marketing and creativity from their respective companies, representing the best of Korea.
In addition, Josy Paul, the Chairman of the global advertising agency, BBDO India and a producer of campaign advertisement that address social issues of India, along with Kevin Swanepoel of The One Club for Creativity, the host of the ‘One Show’, one of the top 3 advertisement festival in the world, will be participating as speakers.
Artistic Director Seung-hwan Song, who produced <Nanta> and acted as the Executive Creative Director for the opening and closing ceremony of 2018 Pyeongchang Winter Olympics will be speaking to share his insights about K-Contents that are achieving global success. On top of this, Vice President Zhao Qiang of ‘Baidu’, often referred to as the Google of China, and CEO Xiaodong Zheng of ‘Leo Digital’, one of the largest advertisement companies in China, will also share the insights on digital marketing in China with advertisement leaders from Asia under the theme marketing in the AI era.
This conference will be a venue to exchange insights in each field with the participation of 50 best-in-class experts who encompass various areas such as K-contents, digital transformation, digital marketing and creatives.
Featured image: Glenn Cole, the founder of 72andSunny; Won-jin Lee, President of Samsung Electronics; Sang-yup Lee, Vice President of Hyundai Motor Company; Josy Paul, Chairman of BBDO India; Kevin Swanepoel, CEO of The One Club for Creativity and Executive Creative Director Seung-hwan Song.