South Korea’s advertising festival Ad Stars has announced that it received over 18,000 entries to this year’s awards making it the most highly entered advertising awards program in Asia.
Of the 18,000+ entries received, over 14,200 were entered by professionals working in the advertising, design, digital and production industries. Over 3,800 entries were received from non-professionals, including students and people with an interest in advertising, who don’t work in the industry.
The most popular categories entered include: Print (3,000+ entries), Outdoor (2,900+ entries), Design (1,300+ entries), Promotion (1,100+ entries), Interactive (1,100+ entries), and Media and Public Service Advertising (each 1,000+ entries).
“From its local origins in South Korea, AD STARS has grown into a global event with a unique point of difference in just eight years. We are pleased to have attracted so many entries again this year, and we’d like to thank everyone who took the time to enter,” says Eui Ja Lee, Co-chairperson of the AD STARS Executive Committee.
AD STARS offers a level playing field for agencies and production companies by virtue of the fact that almost all of its 18 categories are free to enter. Only the Integrated category has an entry fee attached to it, which makes the festival uniquely accessible to agencies regardless of size or location.
Based in South Korea, AD STARS is also the only global advertising festival to reward two US$10,000 cash prizes to its Grand Prix of the Year winners as a means of nurturing and supporting creative talent.
An international panel of remote jurors is now judging entries to AD STARS to determine this year’s finalists. In August, our Executive Jury will decide this year’s Grand Prix, Gold, Silver and Bronze winners.
Winners will be revealed at the 9 th AD STARS festival, a three-day festival of ideas and creativity that will run from 25 th – 27 th August 2016 in Busan, South Korea.