Ad Stars Announces 2021 Finalists

    1,726 finalists from 54 countries made the shortlist this year at Ad Stars, with Japan, Australia, Thailand, China, and Korea scoring the highest number of finalists.

    By The Staff - Jul 16, 2021
    Ad Stars Announces 2021 Finalists

    Ad Stars 2021 has announced this year’s finalists with Japan, Australia, Thailand, China, and Korea scoring the highest number of finalists at the Ad Stars 2021 Awards. Overall, 1,726 finalists from 54 countries made the shortlist, which equates to approximately 9% of total entries.

    All shortlisted entries are now in the running to win two Grand Prix of the Year trophies and a cheque for US$10,000. Winners will be announced online on 27 August on the final day of the Ad Stars Online Festival, which runs from 25 – 27 August.

    “The Brand Experience & Activation category is more important than ever before, with a rise in entries of 30% over the past five years. It has been difficult to go out and communicate in person face-to-face due to the pandemic, so we saw many innovative campaigns that use technologies like AR and VR to solve the problem,” says Chloe Moon, Head of Awards at AD STARS.


    Mariana Albuquerque, Global Creative Director at MediaMonks/Circus in Brazil, judged the Film categories: “It was amazing to see the diversity of films produced all over the globe, but especially Asia. What stood out to me was the quality of animation in the film category, and films that were entertaining, instead of a manifesto.”

    Gustavo Nardini, Creative Director at FOUNDRY Berlin, said: “Amidst the chaos and uncertainty that took over the whole world since last year, the work presented this year showed me how creativity is still our best weapon against anything we face. What would I love to see less of next year? Less corona-related entries – that would mean this is finally behind us.”

    The agency networks with the highest number of finalists are: Dentsu (112 finalists); Ogilvy (108 finalists); BBDO Worldwide (78 finalists); Cheil (72 finalists) and Leo Burnett (66 finalists).


    Top 5 Finalists By Country

    Dentsu Inc. / Dentsu Craft Tokyo / Dentsu Digital / Dentsu Isobar Inc. / Dentsu Kyushu / Dentsu West Japan – 76 finalists
    Wieden + Kennedy Tokyo – 16 finalists
    AKQA Japan and McCann Health Japan – 11 finalists each
    Enjin Tokyo, TBWA Hakuhodo and SIX INC. – 9 finalists each

    Ogilvy Australia – 34 finalists
    GoodOil – 20 finalists
    DDB Sydhey – 19 finalists
    Thinkerbell – 16 finalists
    Deloitte Australia – 12 finalists

    Wunderman Thompson Thailand – 29 finalists
    Ogilvy Group Thailand – 20 finalists
    BBDO Bangkok – 19 finalists
    GREYnJ United – 14 finalists
    Leo Burnett Group Thailand – 9 finalists

    Tencent – 18 finalists
    TBWA\China – 16 finalists
    inyoung – 12 finalists
    F5 Shanghai – 8 finalists
    The Nine – 7 finalists

    Cheil Worldwide – 32 finalists
    Innocean Worldwide – 14 finalists
    DminusOne and HS AD – 13 finalists
    SK Telecom – 8 finalists
    Daehong Communications & IDEOT – 6 finalists

    Completing the top 10 countries with the highest number of finalists are:
    Philippines – 96 finalists
    United Arab Emirates – 87 finalists
    Brazil – 61 finalists
    Indonesia – 59 finalists
    Singapore – 58 finalists

    Regarding the top 5 categories, there are 205 finalists in Film; 173 finalists in Design; 124 finalists in Print; 98 finalists in Brand Experience & Activation; and 88 Interactive finalists. There are also 55 finalists in the Pivot category for work created in response to the coronavirus pandemic.

    AD STARS offers a category for Non-Professionals to encourage students and non-professionals with a passion for commercial creativity to further their careers. From 2,920 entries, there are 151 finalists.

    All shortlisted entries will now proceed to the Final Judging stage. Winners will be announced online on 27 August. View the complete shortlist here.

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