Omnichannel advertising platform Mediaocean announced that it will be partnering with TikTok on technology that will integrate TikTok advertising into Mediaocean’s closed ecosystems optimization solution.
The partnership aims to enable brands and agencies to plan, buy, measure, and optimize TikTok ads alongside other media channels in the Mediaocean platform.
“Modern brands need to market the way consumers consume – and this requires the agility to bring new and emerging channels into omnichannel advertising operations. TikTok has become an unmissable platform for brands and we’re excited to incorporate it into our closed ecosystems solution,”, said Anupam Gupta, Chief Product Officer at Mediaocean.
“Our integration with TikTok will create efficiencies in the planning and buying process as well as improved performance through audience segmentation, creative optimization, and bid management.”
Mediaocean is used by all major agency holding companies as well as independent firms and recently announced the acquisition of Flashtalking to infuse solutions for primary ad serving, creative personalization, identity management, and verification with Mediaocean’s modern system of record.
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