Burgenland Tourism has launched a campaign film starring Austrian actor Nicholas Ofczarek as the new wine ambassador. More than just serving as a brand ambassador Ofczarek embodies the characters of six wines in a series of six film clips with each wine representing a different region in Austria.
Part of the Burgenland Tourism campaign titled “So einen Wein spielt’s nur da” (“Wine like this only stars here”), the films were done with Serviceplan.
It’s probably the most extraordinary role of Ofczarek’s career.
“To have the character of wine portrayed by an actor is a nice idea. To have a master of his craft like Niki Ofczarek thrilled with it, even faced with a challenge, is even nicer. His commitment and talent make this campaign unique,” said Stefan Kopinits, the creative director at Wien Nord Serviceplan said, Verena Kehr, the general manager of Mediaplus Austria.
“The cross-national campaign with a moving image focus makes it clear that the wines of Burgenland are not just products, but high culture. The individual advertising media pick up on Ofczarek’s character portrayals and translate his acting to the respective medium in a way that is appropriate for each channel.”
“The fact that the idea offers potential for every touchpoint gave us the freedom to remain uncompromising in the creative implementation. At this point, many thanks to Niki Ofczarek and Burgenland Tourism Board, who recognized the boldness of the concept and went down this courageous path with us,” said Matthias Piskernik, Wien Nord Serviceplan Creative Director.
Client: Burgenland Tourism Board, Wine Tourism Burgenland
Creative Agency: Wien Nord Serviceplan, Now Serviceplan
Chief Creative Officer: Christian Hellinger
Creative Direction: Stefan Kopinits, Matthias Piskernik
Art Direction: Stefan Kopinits, Elisabeth Laggner
Copywriting: Matthias Piskernik, Josephine Gasser
Final Art: Stefan Löffler
Client Service Direction: Daniela Gullner, Kurt Kaiser
Account Management: Maria Simmer
Media Agency: Mediaplus Austria
General Manager: Verena Kehr
Film Production: Das Rund
Director: Tessa Kadletz
DOP: Flora Fecske
Producer: Jörg Bonner
Photographer: Felix Vratny
Illustration: HFA Studio