Active Super has named SLIK its strategic and creative lead agency following a competitive pitch. The agency aims to help Active Super navigate a digital business transformation over the next three years and bring their new brand to market with a brand strategy and integrated launch campaign.
Active Super is a rebrand of Local Government Super, the first in 24 years. The new brand positioning, ‘The Greater Good’, underpins the investment fund’s strategy to deliver returns to members.
“SLIK’s strategic thinking was spot on and their ideas brought our story to life,” said Active Super’s chief digital and marketing officer, Chantal Walker.
“From the beginning, they showed a clear understanding of our business challenges and guided us through a digital transformation plan to achieve our ambitious brand goals. We couldn’t be more excited to have selected such a strong and collaborative partner who we know will deliver on our brand promise.”
“Active Super is the fund for the greater good; it’s not just good for your pocket but for the world,” added Alex Schieder, creative director and partner at SLIK.
“It’s a perfect time to launch with this positioning, as people are thinking about their super now more than ever. They care about healthy retirement savings of course, but they also care about the impact their super has on society and the world. Our campaign celebrates both sides of the coin, to broaden brand appeal and drive future growth.”
The rebrand and the new campaign, which was a collaboration between SLIK, Principals, XXVI, Deepend, and Agnes Media, will run across video on demand, OOH, radio, print, social media, and programmatic.
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