ACT’s 18th exhibition at Cannes Lions this year is showcasing 82 of the most innovative ideas in support of good causes, responsible behavior and sustainable development by 69 agencies from 30 countries.
The exhibition serves as an opportunity for agencies to celebrate advertising’s “best side” at the most prestigious event in the industry.
Promoting causes endorsed by ACT, the exhibition also raises the awareness of these issues to people outside the advertising community.
“This year, we have seen a large rise in the number of environmental campaigns, in particular, those discussing the damages of plastic pollution. Other themes such as gender equality, homelessness and illness also stand out,” ACT Responsible said in a release.
The exhibition is divided into four themes (print and video): Environment — plastic pollution, climate change, protecting biodiversity; Human Rights — gender equality, LGBT rights, fighting exploitation; Solidarity — poverty, collective responsibility; Education — road safety, diseases, promoting tolerance.
“This is not an award, nor a competition and there is no winner,” said Hervé de Clerck, dream leader, ACT Responsible. “The goal of this tribute is to acknowledge those champions of good, highlight clever and creative programs, share good practice and inspire others.”
All visitors are invited to take part by voting for their favorite campaigns at the event or online. Voting closes Wednesday 19 June at 18:00. This year’s Tributes Celebration of Champions of Good and of Creativity for Good will be held on Thursday 20 June at RTL AdConnect Beach (C Beach | la Croisette). This occasion honors the people who have played leading roles in advancing social and environmental causes through personal contributions or awareness campaigns. It will also recognize agencies for their outstanding creative campaigns that discuss major issues.
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