Recently, we introduced you to Chaza Said, a Senior Producer and our latest One Under 30 selection. Today, as we continue to celebrate Women’s History Month we’re covering the production company she works for, electriclimefilms.
The film house is a notable exception to a male-dominated industry. With offices in Dubai, Singapore, and Sydney; 70% of the teams are female and creatives with female senior producers lead each market. Additionally, they have been working towards having a more women-centric production crew.
The goal has always been an unprejudiced, more respectful, and inclusive culture, both behind the scenes and in front of the camera. Ideally, encouraging all to take steadfast actions and challenge outdated perceptions of women as a subset in film, media, and advertising.
In electriclimefilms’ next steps of advocacy for women, and in response to the industry-wide issue, they will continue to collectively move forward in this commitment by driving it top-down and bottom-up. To that, the film house intends on welcoming and supporting more women, be it producers, directors, cinematographers, editors, creatives, or crew.
“Though the spotlight on women in film and media is larger today, we need to keep pushing for long-term change and implementing sustainable ways to challenge, and eventually diminish, the status quo,” said electriclimefilms.
“While we celebrate the achievements of women in business and advertising all over the world — standing for and insisting on their successes; recognizing the steps they have taken in making what the industry is today — we must also acknowledge the hardships and existing issues that women still face every day.”
Just like what Sheryl Sandberg, COO of Facebook and activist, said: “In the future, there will be no female leaders. There will just be leaders.”.
Learn more about electriclimefilms here.
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