Acecook has reappointed OMD Vietnam as its strategic media partner for the fourth consecutive year following a competitive market review. The continued relationship will see OMD continue managing the integrated media strategy as well as planning and buying duties for Acecook’s major brands, comprising modern, rice (Pho De nhat, Bun Hang Nga, Hu tieu Nhip Song) and other new products.
Operating in the highly-competitive and fragmented category in Vietnam, “the partnership will ensure Acecook, the leading manufacturer of instant noodles in Vietnam, continues to drive fresh growth and maintain its number one position in the marketplace,” said OMD in a release.
“As a company, we believe in creating long-term partnerships with our key agency partners as these relationships yield stronger outcomes,” said Tamada Motohiko, Acecook’s Marketing Director for Vietnam.
“Over the past three years, OMD has proven they are the best partner for our business through the valuable insights and innovative tactics they continue to deliver, as well as their solid strategy for our media communications. We look forward to continuing our relationship with them and driving further success for our brands.”
Julien Courant, Chief Operating Officer at Omnicom Media Group Vietnam, added: “We are delighted to retain Acecook’s trust and confidence in OMD and extend our partnership. The team has certainly proven its ability to continue delivering Better Decisions, Faster for the client in a highly competitive marketplace where dozens of new products emerge every year. We look forward to continue rising to the challenge together and ensuring Acecook’s communications deliver cut-through and impact for their market-leading brands.”