Indian omnichannel platform company, Ace Turtle, has appointed Leo Burnett Orchard as the creative partner for its Licensed Brand Lee to strengthen the brand positioning.
“We are excited to onboard Leo Burnett Orchard as our creative partner in our journey of building Lee as the most preferred denim brand in the country. Leo Burnett Orchard has one of the most lauded portfolios in the creative industry,” said Nitin Chhabra CEO of Ace Turtle.
“This appointment accelerates and emphasizes the importance of strategic thinking, strong digital platform understanding and the creative approach. We are very excited to be partnering with Leo Burnett Orchard to continue our growth.”
The account will be handled by the agency’s Bangalore office.
“Lee is a brand with a strong heritage. Denim brands have always been looked upon as a reflection of the culture and sentiment of the current times. This partnership gives us an opportunity to strengthen the brand through relevant cultural interventions which not only resonate with the youth but helps the brand achieve its business goals,” said Dheeraj Sinha, CEO & Chief Strategy Officer – South Asia, Leo Burnett.
“We look forward to using our data-backed, creative approach to create a platform which will be relevant to the youth and help the brand build a strong connect with its audiences.”