Accenture Song Appoints Tara Ford Chief Creative Officer of Growth Markets

The role will see Ford retaining her position as Chief Creative Officer of The Monkeys Sydney.

Tara Ford has been appointed Chief Creative Officer of Accenture Song for Growth Markets. The role will see Ford retaining her position as Chief Creative Officer of The Monkeys Sydney, with the additional responsibility of overseeing all creative output from the Asia Pacific and Latin America regions. Ford will work closely with Accenture Song Global Chief Creative Officer Neil Heymann.

“I am thrilled to be working with Neil, heading up the creative offering of Song’s formidable regional team,” said Ford.

“Leading our diverse creative talent across Song in Growth Markets is going to be super interesting. I look forward to helping our people and clients shine through the combination of creativity, innovation and technology.”


 

Over the course of her career, Ford’s work has been recognized by major international award shows across an expansive range of clients and disciplines. This includes most recently the coveted Dan Wieden Titanium Grand Prix at Cannes with the ‘The First Digital Nation’ for the Government of Tuvalu.

More: Tara Ford on ‘The First Digital Nation’, Creative Leadership, AI in the Ad Industry, and More

“Tara is the kind of creative leader shaping the direction of our industry,” said Heymann.

“She’s a champion of creativity and creative people and has proven herself consistently on the global stage. As importantly, she’s ambitious, business-minded and tech-fluent in a way that positions her perfectly to drive work that is unique to Song’s capabilities. Tara having more widespread influence, especially across some of our most exciting markets, is great news for all of us.”


 

Mark Green, Accenture Song ANZ president and The Monkeys co-founder and chief executive officer, added: “Tara is a world class talent, and it is with great pleasure we get to see her ply her talents on a bigger stage. We are in a fortunate position to have three incredible leaders in Tara, Ant and Damon in ANZ and the wider opportunities will come thick and fast.”

A board member of the Advertising Council of Australia and the D&AD Advisory Board, Ford was named ‘Creative Captain 2022’ in the Women Leading Change Awards by Campaign Asia Pacific. She was also named ‘Global Creative Leader of the Year 2021’ by Creativepool and ‘Creative Person of the Year’ (Australia/New Zealand) by Campaign Asia.

Ford has judged and chaired at every major global award show. Her work as a board member of the Advertising Council of Australia, the AWARD Council, and the D&AD Advisory Board, allows her to help guide the future direction of the industry.

Bobby McGill

Bobby McGill

Bobby is the founder and publisher of Branding in Asia.

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