Accenture Acquires Brand Learning


Accenture has acquired marketing and sales capability consultancy Brand Learning. The terms of the transaction were not disclosed.

Headquartered in London with regional offices in New York and Singapore, Brand Learning employs approximately 120 people globally. Its experienced, high level advisory team will be combined with Accenture’s Customer and Channels management consulting and industry experts.

“More than 90 percent of CMOs say marketing will undergo fundamental change in the next five years, driven by analytics, digital and mobile technologies,” said Laura Gurski, senior managing director and head of Accenture’s Customer & Channels practice for consumer goods and services, retail, travel, life sciences, automotive and industrial industries.


 

“With increasing digital innovation and personalized customer engagement, the marketing and sales functions are now seen as the key driver of top-line growth. Accenture’s acquisition of Brand Learning, with its impressive track record in building client capabilities in marketing and sales strategy and organization change will further enable us to help clients deliver more integrated customer experiences across the organization – to drive and manage that business growth.”

“It is very exciting that we are coming together and that our talented team will also help contribute to the development of deeper consulting capabilities within Accenture,” said Mhairi McEwan, executive president and co-founder of Brand Learning. “Being part of Accenture will allow our clients to benefit from a seamless service, building their marketing and sales capabilities to create the outstanding and connected customer experiences needed to drive growth.”

 


 

 

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