Accela PR Wins Meat & Livestock Australia Account

    MLA works with Australian beef, lamb, and goat producers.

    By Harold Henry - Mar 11, 2021
    Accela PR Wins Meat & Livestock Australia Account

    Image credit: Luca Basili, Unsplash

    Singapore-based consumer lifestyle agency, Accela PR, has won the Meat & Livestock Australia account. A producer-owned company, MLA delivers marketing, research, and development services for Australian beef, lamb, and goat producers.

    MLA also works with supermarkets, hotels, and restaurants through the global brand of True Aussie Beef & Lamb. As a key messaging platform, True Aussie features in various marketing programs designed to build awareness of the core attributes of the Australian red meat industry and drive preference for Australian red meat.

    Australia currently exports red meat and livestock to more than 100 countries, representing over 60% of the industry’s production. MLA also designs and delivers marketing programs tailored to each market with the overall objectives of increasing market access, market shares, and sales of beef, lamb, and goat meat.

    “We are thrilled to be partnering with MLA to support with their Singapore market initiatives, and look forward to working with the team to promote a series of exciting campaigns for True Aussie Beef & Lamb,” said Accela Account Director, Jennifer Stewart.

    Through the partnership, Accela will drive activations in the Singapore Market to support MLA’s True Aussie Beef & Lamb campaigns, Beef Up and Lambassador, as well as amplifying MLA’s brand messaging of ensuring the highest quality product for consumers at every step of the way.


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