Singapore-based hospitality and lifestyle agency Accela PR has won the Lyre’s account. Launched in Singapore in 2020, Lyre’s produces 13 non-alcoholic spirits.
Bestsellers include the Dry London Spirit and American Malt, and the San Francisco World Spirits Competition Gold Medal awarded varieties including the Italian Orange, Aperitif Rosso, Amaretti, Dark Cane Spirit, and Coffee Originale.
The spirits appear on menus at a number of venues from the list of World’s and Asia’s 50 Best Bars such as Manhattan and ATLAS in Singapore, and Lobster Bar and Caprice in Hong Kong.
Lyre’s has launched in more than 35 markets worldwide since its introduction in Australia in July 2019 and has recently announced a partnership with Octopus Distribution Networks to distribute their non-alcoholic portfolio in Singapore.
Accela PR represents the brand in Singapore, while Sinclair represents the business in Hong Kong; both are part of the GO Group network.
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