Digitas has announced the appointment of Abhishek Chaturvedi as Senior Vice President & Head of Planning. He will report to Sonia Khurana, COO of Digitas India.
Chaturvedi has over 18+ years of experience managing key strategy-related positions.
“It was a deeply thought-through decision to get someone with Abhishek’s experience and expertise into our fold. His specialty in decoding consumer behavior, understanding of brand and business will complement and strengthen our current planning function immensely,” said Sonia Khurana, COO of Digitas India.
“Working with him in the last couple of weeks has been an absolute pleasure. It’s reinforced that not only is he going to be a great partner to our creative teams but also to our clients. Makes me very excited and confident about the future.”
Prior to joining Digitas India, Chaturvedi was with McCann Worldgroup as VP. He held a similar profile at Ogilvy & Grey Group where he led planning for brands including Dabur, Marico, GSK, Colgate Palmolive, Voltas, BMW, Eicher, Hero Motocorp, Mahindra B2C & B2B, Wal-Mart, Max Life and some Govt & Non-profit organizations.
“We are about being a ‘Connected Marketing Agency’ and our business is about forging meaningful connections – whether it is between people, brands, or businesses,” said Chaturvedi.
“All my interactions with Sonia Khurana (COO), Mark Mcdonald (EVP & Head of Creative), and Unny Radhakrishnan (CEO) have been energizing and positive. Here’s a set of people absolutely determined about creating great work and I look forward to creating some magic together.”
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