Aarti Srinivasan has been appointed executive creative director at BBH India. Heading up the team of artists, designers, and copywriters, she will be reporting to BBH India’s chief creative officer and managing partner Russell Barret.
Srinivasan’s career spans more than 15 years and she most recently served as Group Creative Director at MullenLowe Lintas. She has worked on campaigns for Cadbury Dairy Milk, Cadbury Gems, Surf Excel, Thums Up, Uber Moto and Whirlpool, among others and has also worked with Ogilvy and L&K Saatchi and Saatchi.
“Aarti is an amazing talent and I’m incredibly excited to have her join us at BBH. She’s obviously won a ton of awards and has created some great big brand work. But the thing that struck me the most with her work was how every single piece had a strong point of view,” said Russell Barrett, CCO & CEO, BBH India and Publicis Worldwide India.
“Her ideas are modern, progressive and beautifully crafted and I look forward to working with her to give shape to many more famous and modern pieces of work at BBH India.”
She was recognized as ‘The Growth Driver of the Year’ at Lowe’s People Excellence Awards 2020.
“I’m not a greedy person except when it comes to two things – great conversations and good work. At BBH India, I strongly felt there will be incredible possibilities to get both aplenty,” added Srinivasan.
“All thanks to my first interaction with Russell, where I instantly felt a positive energy, open-heartedness and was drawn by the inspiring perspective on work and creativity that he generously shared. Also, BBH’s philosophy of ‘Good and Nice’ struck a chord with me. I am eager to zag with the wonderful team here.”
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