‘AAMI Does’ Campaign Take Comical Look at Choosing Insurance

    By Harold Henry - Aug 21, 2020
    ‘AAMI Does’ Campaign Take Comical Look at Choosing Insurance

    AAMI has launched a new national brand campaign called ‘AAMI Does’, that calls on Australians to question if their insurer of choice actually ‘does what they need it to do’, via Ogilvy Melbourne.

    The new launch film follows the story of ‘Keith’, as he ponders his insurance options and realizes how challenging life could be with a lesser insurer compared to what ‘AAMI Does’. The fully integrated campaign extends through outdoor, online, social, radio, and customer communications.

    “In insurance, as in life, there are those who say they do and those who actually do,” said David Ponce de Leon, executive creative director, Ogilvy. “Too many talk the talk, but just a few really walk the walk. We are delighted to have the opportunity to show Australians how ‘AAMI does’ in comparison with other insurers. We believe that’s what makes AAMI different and why it’s ‘Lucky you’re with AAMI’.”

    The new AAMI film will air nationally, with more ‘AAMI does’ activity to come later in the year.


    Client: AAMI (Suncorp)
    Mim Haysom: CMO/EGM Brand & Marketing
    Tammy Hall: Head of Group Brands
    Mark Behr: Executive Manager, Marketing Insurance Portfolio
    Toby Gill: AAMI Marketing Manager
    Olivia Rourke: AAMI Marketing Lead
    Amy Wagner: AAMI Marketing Specialist
    Suzanne Bunn: Content Lead

    Agency: Ogilvy Melbourne
    Executive Creative Director: David Ponce de Leon
    Creative Director: Lenna Boland
    Associate Creative Director: Ryan Clayton
    Senior Social Creative, Julia Stretch,
    Social Creative Robbie Ten Eyck
    Head of Strategy: Virginia Pracht
    Head of Production: Susannah George
    Group Account Director: Milly Scott
    Senior Account Director: Stephanie Nikolovski
    Account Director: Benedict Smith
    Senior Account Manager: Alexander Leahy
    Head of Print Production & Studio, Brendan Hanrahan

    Production company: Sweetshop
    Director: Nick Kelly
    Managing Director: Edward Pontifex
    Producer: Allison Lockwood
    DOP: Stefan Duscio
    Post-Production: Arc Edit
    Editor: David Whittaker
    Post Producer: Freya Maddock
    Colourist: Edel Rafferty
    Online Artist: Eugene Richards
    Music: Cornel Wilczek (Electric Dreams)
    Sound: Sam Hopgood (Bang Bang Studios)

    Photographer: Hugh Peachey
    Stylist: Sarah Banger
    End-frame: The Producers
    Photographer: Jessie Smith

    Media Agency: OMD


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