Isobar India has named Aalap Desai as National Creative Director to lead the agency’s creative team and report to Gopa Kumar, COO.
Aalap makes the jump from the national creative director role at dentsu mcgarrybowen India. He also co-headed the creative team at Dentsu Webchutney, Mumbai and was behind some of the agency’s most notable works like Code Name: Uri, The 8-bit Journo for Vice and The World’s Most Reported trailer for Thappad.
“At Isobar, our motto is to ‘Invent, Make, Change’. We are striving to deliver innovative creative experience-led solutions for our brands in India. Aalap looks at tech as not something dry and lifeless but as something that can change lives and makes it work harder for brands. That’s a perfect fit with our philosophy and is the apt approach we need to make Isobar future-proof as a leader in innovations in India,” said Shamsuddin Jasani, Managing Director, Isobar South Asia.
Aalap has won over 150 International & National awards. His most recent win is of 17 shortlists, four Silver Lions and two Bronze Lions at Cannes this year.
“Digital is a creative mine that is still hugely under-explored. Solving brand challenges with a proper insight that is supplemented by digital intuition is an explosive combination that very few people are aware of and something that even fewer choose to tap into. This combination has always been part of the Isobar DNA, and I will work towards hyper-charging it. Also, the past year has been tiring,” said Aalap.
“Work pressure has eclipsed the joy we derived from work. One of my top agendas will be to reverse that because I genuinely believe that a tiny, seemingly insignificant thing as joy is actually the only key that opens up many locks. It unlocks creativity, leading to unlocking fame, awards, and a thriving creative culture because all of these follow. Isobar has phenomenal energy and a brilliant set of people. I’m looking forward to having tons of fun.”