A Whacky COVID-19 Ad in Thailand With Tips How to Live in the ‘New Normal’

    By Asia Ad Junkie - Jul 3, 2020
    A Whacky COVID-19 Ad in Thailand With Tips How to Live in the ‘New Normal’

    A new campaign for the Thai Health Promotion Foundation takes a whacky and wonderfully fun approach to raise awareness that there is indeed a wrong way to emerge from Thailand’s lockdown, as the world enters life in the “a new normal”

    Created by the Leo Burnett Group Thailand, the campaign spot, which was directed by Suthon Petchsuwan from Mum Films, takes a hilarious (and at times gross) approach to the Covid-19 ‘Live New Normal Life’, reminding people not to be lax about staying safe also provides tips on how to live post lockdown.



    Client: Thai Health Promotion Foundation
    Creative Agency: The Leo Burnett Group Thailand
    Chief Creative Officer: Sompat Trisadikun
    Executive Creative Director: Warawut Kaennakham
    Art Director: Warawut Kaennakham, Sompat Trisadikun
    Copywriter: Varunchit Kajohnbun
    Account Management Director: Tida Vibulvanich
    Account Executive: Maythavee Jariyanoppanan
    Agency Producer: Sarawut Lertkittipaporn
    Production Company: Mum Films
    Film Director: Suthon Petchsuwan
    Executive Producer: Pattarajitr Trakarnkate
    Production Producer: Nara Montrekul Na Ayudhya
    D.O.P: Teerawat Thitikornwanich
    Production Manager: Sumittra kudcharoen, A-vika Visansong
    Casting: Surangkana Suwanjinda
    Art Director: Dusit Yapakawong
    Stylist: Kittisak Prasarndee
    Location Manager: Dechnarong Boonsongsang
    Colorlist & Online Artist: Rattana Leedamrongprasert
    Sound Production Company: Sound Spac

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