Films Showcase the New iPad – Apple’s Thinnest Product Ever

The new 13-inch iPad Pro has relieved the 12-year-old iPod Nano of its thinnest crown coming in at an impressively slim width of just 5.1mm.

YouTube

Apple has launched the new 13-inch iPad Pro with a campaign featuring two films ‘Crush’ created in-house by Apple and ‘iPad Vs. Nano: The thinnest Apple product ever’ created by TBWAMedia Arts Lab.

Set to the song “All I ever Need is You” by Sonny & Cher, ‘Crush’ is a minute-long crushing with everything into the thinnest product Apple has ever made.


 

Twelve years ago, Apple launched the 7th Generation iPod Nano, its thinnest product 5.4mm. The new 13-inch iPad Pro has relieved the Nano of its crown at an impressively slim width of just 5.1mm.

Check it out:

YouTube


 

YouTube


Credits

Crush
Agency: Apple
Production Company: Iconoclast
Director: Vania & Muggia
DOP: James Laxton
Post- Production: A52
Editor: Leo Scott
Music: Sonny and Cher – ‘All I Ever Need Is You’
Sound Designer/Mixer: Jon Shamieh

iPad Vs. Nano
Agency: TBWAMedia Arts Lab
Production company: BeGrizzlee, (Fernando Cardenas, Director)
Editorial company: Exile
Finishing: Trafik
Music: Model Citizen Creative


Apple also released an introduction to iPad film

You can also watch the launch event here

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