‘A Membership for Savings and Exclusive Perks’ – Ah, so That’s What She Said

A membership for savings for guys who hate shirts?

Uber has tapped Dannii Minogue, former Bachelor Tim Robards and Neighbours legend Ian Smith to spread awareness of the perks available with their new membership programme, Uber One.

In a 30-second spot for the campaign, there seems to be a bit confusion with the tagline:  ‘A membership for savings and exclusive perks’ –with each star offering increasingly incorrect understandings of Uber One membership.

 
 

“Being a new membership, across both Uber & Uber Eats, with multiple benefits across both platforms, we knew Uber One could create some confusion,” said Creative director at Special, Sarah Parris.

“We decided to embrace the complication and confuse things even more with a bunch of celebs who self-referentially tease themselves to create clarity.

Andy Morley, director of marketing at Uber added: “We wanted to spread the word on the benefits of Uber One membership, as it can really offer value to those who use the Uber and Uber Eats apps regularly. And what better way to let Aussies know than through some of our favourite stars!”

 
 


Credits

Client: Uber & Uber Eats

Senior Director Of Marketing, Apac: Lucinda Barlow

Director Of Marketing, Anz: Andy Morley

Marketing Manager Memberships: Dan Greenberg

Marketing Manager, New Verticals – Uber Eats: Margot Deltour

Creative Agency: Special

Founding Partners/Co-Ceo : Lindsey Evans & Cade Heyde

Partners & Co-Cco: Julian Schreiber & Tom Martin

Creative Directors: Sarah Parris, James Sexton & Wayne Ching

Creatives: Jack Wall & Phillip Harkness

Managing Director: Tori Lopez

Business Director: Gill Last

Business Manager: Armaity Pavri

Group Strategy Director: Celia Garforth

Strategy Director: Kellie Box

Head Of Production: Sevda Cemo

Tv Producer: Margot Fitzpatrick

Stills Producer: Danielle Senecky

Digital Producer: Stacey Szabo

Head Of Design: Adam Shear

Designer: Sabine Schwarz

Social Lead: Sarah Mckie

Media Agency: Mediacom

Social Agency: Hello Social

Film Production: Good Oil

Director: Dave Wood

Cinematographer: Marty Williams

Executive Producer: Sam Long

Producer: Lee Thomson

Post Production: The Editors

Editor: Jack Hutchings

Post Producer: Rita Gagliardi

Colourist: Fergus Rotherham

Online Operator: Soren Dyne

Sound: Rumble Studios

Sound Engineer: Tone Aston

Stills Production: Chee Productions

Photographer: Chrisopher Tovo

Executive Producer: Matt Chee

Executive Producer: Tamiko Chee

Retouching: Cream

Retoucher: David Mcneil

 

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