A Hyundai Palisade Full of Lauras – and Her Dad, Too

In a new campaign to highlight Hyundai’s spacious SUV, the Palisade, the brand has partnered with Innocean Australia and Photoplay’s Matthieu Mantovani to create a car full of Lauras, along with all of her various personalities out for a drive with her dad.

As Hyundai describes the new Palisade, “We’ve thought of everything you’d need to keep up to 8 passengers happy, mile after mile. So get it done brilliantly on the daily, or take it on the road with spectacular flair. ”


It’s hard to tell, but it seems that some of the versions of her are impressed.

Image via Hyundai


Production Company: Photoplay
Director: Matthieu Mantovani
Executive Producers: Oliver Lawrance & Emma Thompson
DOP: Aaron McLisky
Production Designer: Jeremy Fuller

Casting: Stevie Ray @ McGregor Casting
Post Production: ARC Edit
Editor: Phoebe Taylor
Grade: Fergus Rotherham
VFX: Viv Baker


Agency: Innocean Australia
Executive Creative Director: Wez Hawes
Senior Integrated Producer: Warrick Nicholson
Senior Producer: Tamara Kennon
Senior Art Director: Pamela Parrelli
Copywriter: Laura Parker
Creative Directors: Damon Porter & David Varney
Senior Account Manager: Eloise De Pomeroy
Senior Account Directors: Sarah Gardan & Vincent Pled
Head of Account Management: Ian Hartley

Asia Ad Junkie

Asia Ad Junkie

So many ads, so little time.

Read More

subscribe & get more brand in your diet


get more brand in your diet

We never share your info,
we only share ours