Lucido – A Hair Dress For Your Stylish Hair

Reminiscent of Charlie Le Mindu’s hair dress design for Lady Gaga, this print ad campaign by Matari Advertising, Jakarta, uses photoshop instead of real human hair to create their wardrobe.

The client is Lucido-L which is part of the Japan-based Mandom company that markets a variety of health and beauty products across Asia.

Advertising Agency: Matari Advertising, Jakarta, Indonesia
Creative Director: Agung P. Suhanjaya
Art Director: Jeffry Katianda
Copywriter: Jeffry Katianda
Photographer: Nurulita

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