A Funny Patrick Stewart & Mark Hamill Showdown in New Uber Eats Campaign

Uber Eats, working with Special Group Australia, has launched the ‘Tonight I’ll Be Eating’ brand platform in the United States and Canada, debuting with a showdown between iconic sci-far legends Mark Hamill and Patrick Stewart.

For the launch of the funny, 45-second spot in the US and Canada, Special Group Australia has created a showdown of two movie icons, embodying one of the longest-running cultural debates of all time – which beloved franchise is better. The pair even battle over how to say tomato.

 
 

 

In a series of two other 15 second spots, Mark Hamill and Patrick Stewart are also seen competing against each other for the better Uber Eats meal, while simultaneously trying to beat each other at Air Hockey and Connect Four.

 
 

The launch of ‘Tonight I’ll Be Eating’ (which is quite funny) follows its success in Australia, Taiwan, and Japan with the recent iteration featuring  Kim Kardashian-West and Australian character Sharon Strezlecki from Kath & Kim.

The campaign will run in the US and Canada across TV, online, radio, CRM, out of home and social.

“The ‘Tonight I’ll Be Eating’ brand platform has had immense success in this market as well as across Asia Pacific,” said Cade Heyde, Founding Partner, Special Group Australia. “Expanding the platform to the other side of the world is a real honor and an incredibly proud moment for our agency. We couldn’t be more thrilled to share this loved campaign with the US.”

“I’m thrilled to bring our ‘Tonight, I’ll be eating…’ (TIBE) platform to the US and Canada,” said Georgie Jeffreys, Head of Marketing for the US & Canada at Uber Eats. “It was a natural progression since TIBE has proven to be a highly effective advertising campaign for Uber Eats. It has helped drive record levels of customer penetration and brand affinity in the five markets in which it’s now live, and we’re excited to continue to expand the franchise with this latest launch.”

“We’re very proud ‘Tonight I’ll Be Eating’ has become such a cultural phenomenon in Australia and is being taken to the US and Canada,” said Tom Martin and Julian Schreiber, Joint CCO’s and Partners at Special Group. “Bringing together two iconic space legends whose appeal crosses generations feels like the right way to introduce ‘Tonight I’ll Be Eating’ to the US’. It is not often Australian creative work travels to the other side of the world, and we are extremely excited to watch this platform grow.”

Credits

SPECIAL GROUP AUSTRALIA
Lindsey Evans: Founding Partner
Cade Heyde: Founding Partner
Julian Schreiber: CCO & Partner
Tom Martin: CCO & Partner
Rebecca Stambanis: Founding Partner – Melbourne
Jon Marshall: Creative Director
Caitlin Miller: Business Director
Will Sealey: Business Director
Esther Perls: Producer
Eileen Cosgrove-Moloney: Team Lead
Emily Stewart: Casting Director
Lachlan Stewart: Social Lead
Jesse Sinkiewicz: Business Affairs

UBER EATS
Danielle Trivisonno Hawley: Global Executive Creative Director
Georgie Jeffreys: Head of Marketing, US & Canada
Lauren Hussey: Senior Marketing Manager
Natalie Purbrick: Creative Director
Jessica Van Rooyen: Marketing Manager
Otto Linwood III: Creative Production Manager
Lexi Levin: Consumer Communications Manager
Rashad Suarez: Business Affairs Manager
Gracie Childress: Media Manager

SMUGGLER
Brian Carmody: Owner
Guy Shelmerdine: Director
Alison Junzman: EP
Donald Taylor: Producer
Edu Grau: DP

CARTEL EDIT
Andy McGraw: Editor
Matt Beradi: Jr. Editor
Roy Herbert: Assistant Editor
Greer Bratschie: Prodcuer

MPC
Dmitri Zola: Colorist
Diane Valera: Producer

PARLIAMENT VFX
Phil Crowe: CC & Founder
Enca Kaul: Head of Prodution

SINGING SERPENT
Glen Galloway: Owner/ Composer / Sound Design

ELEVEN SOUND
Jordan Metzler: Audio Mixer
Melissa Elson Brewer: Producer
Marco Tornillo: Assistant Mixer

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