Lucky Generals has partnered with director Coral Brown and photographer Sophie Jones on a new campaign for Bed Head called ‘Stay Headstrong’.
The trio of ad films features comedian Lilly Philips, trans activist Lucia Blayke, and rapper FFSYTHO getting haircuts from Bed Head chief stylist Philip Downing while talking openly and honestly about their lives, inspirations, achievements, and challenges.
“We always thought the interviews would give us some great content to mold into films; when you’re talking to activists, rappers and stand-ups you’re bound to capture something brilliant,” said Lewis Mooney, the creative director at Lucky Generals.
“But what bowled us over most was how open each of our interviewees were. As soon as Philip started dressing their hair, the conversation flowed and created something beautiful, human, and powerful. Each interviewee brought something fresh and individual to the table, a perspective to change and challenge our own. Finding what to cut was, ironically, the hardest part of this job.”
All the content was crafted by Coral Brown, and photographer, Sophie Jones.
Kate Buttery, the CMO of Elida Beauty for Bed Head, added: “The new Bed Head platform is all about Staying Headstrong, and these three amazing and inspirational figures do exactly that. This campaign, created by Lucky Generals, has led to some truly captivating content being created. We are very excited to share the brand with many consumers for the first time and to continue to shape future content with their feedback.”
Creative Agency: Lucky Generals
Brand: Bed Head
Production Company: OB Management
Director: Coral Brown
Photographer: Sophie Jones
Editor: Liz Deegan @ Whitehouse Post
Post Production: Absolute Post
Post Production Producer: Sarah Mearz
Sound Design: Aaron Taffell @ Rascal Post
Sound Engineer: Aaron Taffell @ Rascal Post