Serviceplan has created a book called Made in Fukushima as part of a campaign with Meter that aims to reassure consumers that the rice from Fukushima is once again safe to eat following the 2011 tsunami that hit the Fukushima Daiichi Power Plant and triggered a meltdown of its nuclear reactors.
The Book, Made in Fukushima is the product of a collaboration between US-German manufacturer of sensors for agriculture and environmental science Meter, communication agency Serviceplan Innovation and digital design studio Moby Digg along with photographer Nick Frank.
The Fukushima disaster had a devastating impact on the local environment, with wind and rain carrying the radioactive material inland, and contaminating more than 25,000 hectares of farmland, in what used to be one of Japan’s most important agricultural regions.
The public is still wary of contamination problems not only on land but also of the region’s nearby ocean fisheries.
To address lingering safety concerns environmental technology specialists from Meter worked with Dr. Masaru Mizoguchi from The University of Tokyo and the NPO Fukushima Saisei, to develop a sustainable decontamination method that allows farmers to once again grow safe rice.
“Although the data proves that the rice is now decontaminated and therefore safe to eat, still no one buys it because they don’t trust or understand the scientific data,” said a release.
The book also aims to educate on how Meter’s decontamination method works, and reassure them that the rice from Fukushima is now safe to eat. “This goal is achieved by turning the rice into the medium and the data into understanding.”
More than two years in the making, the book contains 296 pages, made out of the rice straw grown on decontaminated fields in Fukushima. The rice straw was harvested, dried, cleaned, cut and crafted into paper.
Paper experts worked together to produce a unique paper that contains a visible part of rice straw without distracting from the content. The book tells the story of the region, the disaster and the decontamination, the farmers and their products.
We never share your info, we only share ours.