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    Doors, Just Like Cricket Need Strength, Beauty and Durability Says Tata Pravesh

    The parallels between cricket and steel doors may not have been previously understood, now the truth is clear.

    By Asia Ad Junkie - Jan 20, 2021
    Doors, Just Like Cricket Need Strength, Beauty and Durability Says Tata Pravesh

    Tata Pravesh has launched a new campaign based around cricket legend VVS Laxman. The campaign was conceptualized by Wunderman Thompson South Asia.

    In an attempt to alter behavior in favor of steel, Tata Pravesh, a brand of doors and windows from Tata Steel, recently launched the Akela Hi Kaafi Hai multi-media campaign with Gajraj Rao as the brand ambassador. The objective was to drive awareness of and consideration for steel doors by highlighting features like unmatched strength, termite & fire resistance, and zero maintenance.

    The newest campaign only emphasizes the point. Laxman was known for his inner strength and impeccable style, characteristics that Tata Pravesh claims to ring true in their doors.

    The funny film takes place in Laxman’s home. The iconic cricketer discusses how he has been on the lookout for the next great player. Someone who has the inner strength to perform even when the pitch is on fire. Someone who can play a long inning — not laboriously but with style.

    Obviously, the answer is a Tata Pravesh steel door.

     

    “Tata Pravesh steel doors and windows with the elegance of wood, combine strength, style, and durability,” said P. Anand, Chief – Services & Solutions, Tata Steel Ltd.

    “They are a one-stop solution to many hassles in the existing door/window offerings. The film draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh.”

    “One can never forget Laxman’s fantastic innings at Eden Gardens and his epic partnership with Dravid,” said Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata. “The perfect mix of grit, determination, and style that characterized that partnership is echoed by Tata Pravesh, which combines the strength of steel with the elegance of wood.”

    Credits

    Client: Tata Pravesh – a brand of Tata Steel
    Agency: Wunderman Thompson
    Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner

    Creative Team

    Creative Director: Moeinuk Sengupta
    Copywriter: Aniket Chatterjee

    Account Management

    Client Services Director: Nilanjan Sarkar

    Production house: Talking Tree Media

    Director: Ann Kurian
    Client Servicing Manager: George S.
    Assistant Director: Abhishek Sarkar
    DOP: Retnasingh
    Camera Assistants: Abhilash, Nandan
    Art: Sherry Zacharias
    Editor: Sanjay Jayaprakash
    VFX Editor: Naveen B

     

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