Tata Pravesh has launched a new campaign based around cricket legend VVS Laxman. The campaign was conceptualized by Wunderman Thompson South Asia.
In an attempt to alter behavior in favor of steel, Tata Pravesh, a brand of doors and windows from Tata Steel, recently launched the Akela Hi Kaafi Hai multi-media campaign with Gajraj Rao as the brand ambassador. The objective was to drive awareness of and consideration for steel doors by highlighting features like unmatched strength, termite & fire resistance, and zero maintenance.
The newest campaign only emphasizes the point. Laxman was known for his inner strength and impeccable style, characteristics that Tata Pravesh claims to ring true in their doors.
The funny film takes place in Laxman’s home. The iconic cricketer discusses how he has been on the lookout for the next great player. Someone who has the inner strength to perform even when the pitch is on fire. Someone who can play a long inning — not laboriously but with style.
Obviously, the answer is a Tata Pravesh steel door.
“Tata Pravesh steel doors and windows with the elegance of wood, combine strength, style, and durability,” said P. Anand, Chief – Services & Solutions, Tata Steel Ltd.
“They are a one-stop solution to many hassles in the existing door/window offerings. The film draws a parallel between the brand and VVS Laxman who embodies the qualities of Tata Pravesh.”
“One can never forget Laxman’s fantastic innings at Eden Gardens and his epic partnership with Dravid,” said Vijay Jacob Parakkal, Senior VP & Managing Partner, Wunderman Thompson, Kolkata. “The perfect mix of grit, determination, and style that characterized that partnership is echoed by Tata Pravesh, which combines the strength of steel with the elegance of wood.”
Client: Tata Pravesh – a brand of Tata Steel
Agency: Wunderman Thompson
Project Head: Vijay Jacob Parakkal, Sr. VP & Managing Partner
Creative Director: Moeinuk Sengupta
Copywriter: Aniket Chatterjee
Client Services Director: Nilanjan Sarkar
Production house: Talking Tree Media
Director: Ann Kurian
Client Servicing Manager: George S.
Assistant Director: Abhishek Sarkar
Camera Assistants: Abhilash, Nandan
Art: Sherry Zacharias
Editor: Sanjay Jayaprakash
VFX Editor: Naveen B
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