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99 Group, which operates several Southeast Asian property portal brands, has appointed Happy Marketer to drive its data-led digital marketing roadmap through Google Analytics 360. The appointment marks the first such collaboration between the property platform and a digital marketing agency.
Happy Marketer, part of dentsu Singapore’s CXM Group, will support 99 Group with the goal of transforming its customer journey, enhancing user experience, and boosting user acquisition on the property search portal.
“We are delighted to be given this opportunity to support 99 Group in building its digital marketing roadmap through a data-led strategy backed with GA360,” said Sanchit Mendiratta, Data Lead, dentsu Singapore.
“As a home-grown business itself, Happy Marketer wants to ensure that 99 Group continues to grow and solidify itself in the hearts and minds of customers embarking on their real estate journey in Singapore and Indonesia. There is no better way to do this than by employing GA360 to provide a single source of transparency into its data and using it to transform its customer journeys.”
Happy Marketer will partner with 99 Group in analyzing customer engagement trends on its website and app with the aim of building a blueprint for a more seamless customer experience.
“Data is the lifeblood of a tech company such as ours,” said 99 Group Chief Operating Officer, Yan Phun.
“Our data footprint has grown along with the size of our company, so partnering with an experienced agency like Happy Marketer is a natural step in ensuring we realize the full potential of the data in our hands. We’re looking forward to insights that will enable us to continue delivering a delightful user experience as we embark on the next stage of 99’s development.”
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