72andSunny recently won a cross-agency pitch, clinching the contract to work with Diageo, as the brand owner of Johnnie Walker. The remit includes helping steer Johnnie Walker’s brand campaigns and key moments in culture for several markets across the region.
The agency and whiskey giant have launched a series of high-visibility out-of-home and digital brand ads, rolling out across Singapore starting last week.
“We could not be happier to toast this partnership. Johnnie Walker is a big bold whisky and we have a team with fire in our bellies who share their bold brand ambition moving forward,” said Ida Siow, President, 72andSunny.
Johnnie Walker has more than 200 years of history behind it.
“With pun fully intended, we’re thirsting for what’s to come. We had our first sip, and I can’t wait for more,” said Daniel Ko, Creative Director, 72andSunny.
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