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    72andSunny Singapore Rolls Out a ‘Good Riddance 2020’ Collection

    By Asia Ad Junkie - Nov 27, 2020
    72andSunny Singapore Rolls Out a ‘Good Riddance 2020’ Collection

    Creative agency 72andSunny Singapore has designed a limited-edition collection of ‘Good Riddance 2020’ merchandise, including beers, T-shirts, and cleansing sticks, to mark the passing of an unprecedented and dismal year.

    A passion project by the creative team, the collection includes a special twin-set of craft beers brewed in collaboration with The 1925 Brewing Co. ‘Good Riddance 2020’ Dark Ale features a design depicting the depressing year quickly drawing to a close, while the ‘Great Expectations 2021’ Champagne-inspired Lager is a bubblier concoction with a label anticipating brighter things ahead.

    The collection’s tongue-in-cheek ‘Good Riddance 2020′ T-shirt bids adieu to the worst hits of 2020, notably, ‘anti-social social distancing’ and ‘bubble tea drought.’ Meanwhile, Singaporeans can also wave off this year’s bad juju with a ‘Good Riddance’ pack of cleansing Palo Santo sticks.

    “We believe creativity is a force for optimism and wanted to bring some sunshine into what has been a pretty dark year,” said Jaclyn Lee, strategy director, 72andSunny Singapore.

    “This was something the team wanted to create together,” added Creative Director, 72andSunny Singapore, Daniel Ko. “It felt like we all need to breathe a collective sigh of relief that the year is almost over.”

    The initiative comes on the heels of the agency winning Silver for Brand & Design Consultancy of the Year by Marketing Magazine last week, and the recent rollout of its Carousell cars campaign in Singapore and its Bud Light brand launch in China. The agency worked closely with The 1925 Brewing Co. to design a twin-set of beers with special flavors representing 2020 and 2021.

    “Good Riddance 2020 Dark Ale is dark and robust with a subtle hoppiness,” said Yeo Eng Kuang, co-founder and Brewmaster, The 1925 Brewing Co.

    “Similar to 2020, it appears daunting, dark, and tastes a little bitter, however, there is a light caramel sweetness which cues the silver lining of this year – people spending more time with families. Great Expectations 2021 Champagne-Inspired Lager is bursting with bubbles and excitement which represents our hope and expectations for 2021.”

    More information on the collection can be found on the Facebook page. All limited edition merchandise will be available for purchase via The 1925 Brewing Co.’s online store and restaurant located at 261 Joo Chiat Road from the 1st of December.

     

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