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    7-Eleven Will Give Aussies Free Coffee this Month as part of Environmental Campaign

    By Katerin Pantaleon - Aug 12, 2019
    7-Eleven Will Give Aussies Free Coffee this Month as part of Environmental Campaign

    In an effort to reduce the use of single cups, 7-Eleven will offer free coffee across Australia for the month.As part of the campaign, developed by Leo Burnett and Thrive PR & Communications, Aussies will be able to visit their local 7-Eleven store with their own rCup, reusable cup or even their favorite mug to receive a free coffee.

    The new initiative launched on August 6th and runs until September 2nd.

     

     

    “It takes 21 days to make or break a habit so we’re running this new initiative for 28 days to give Aussies the best chance of making a small change to their habits that, over time, will make a significant contribution to reducing single-use cup waste,” said Julie Laycock, general manager marketing, 7-Eleven.

    “Less than 1% of 7-Eleven coffee customers are currently bringing reusable cups, and we’d like that number to increase. We’ve seen a great response from our customers and the community in this shared commitment to reduce the number of single-use coffee cups that end up in landfill.”

    Last year 7-Eleven partnered with Simply Cups, launching a recycling revolution aiming to rescue 70 million takeaway cups from landfill. Over the past year, more than 1.6 million cups were collected through 7-Eleven recycling units.

    For more information, click here.

    Credits

    Creative Agency: Leo Burnett
    Public Relations: Thrive PR + Communications
    Media: PHD
    Digital: Isobar

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