Publicis One network’s MSLGROUP has named Jeroen Fermie as GM of MSLGROUP Vietnam. Fermie, tasked with running day-to-day operations of a staff of more than 40. Fermie will direct MSLGROUP Vietnam’s collaboration with the other Publicis One agencies in Vietnam.
MSLGROUP Vietnam was previously known as Venus Communications before joining the Publicis One network earlier this year.
Fermie previously was Executive Director of PR for TBWA\Group Vietnam and prior to that he led internal and external communications for Campbell’s Soup Company across its European markets. He also held senior roles at global PR agencies Weber Shandwick, Ketchum and Hill+Knowlton in Brussels.
“Jeroen’s international experience in integrated campaigns combined with a desire for innovation as well as for nurturing talent, makes him the right leader to bring our client advisory to the next level and ensure MSLGROUP Vietnam’s leading position in this fast-changing industry,” said Glenn Osaki, President Asia, MSLGROUP. “With the combined resources and capabilities of our local, regional and global network, Jeroen will help us be more effective for our clients by integrating PR, social and activation.”
“I’m thrilled to join MSLGROUP at this exciting moment,” said Fermie. “The close collaboration with the other Publicis One agencies allows us to provide our clients with the most creative and integrated solutions to achieve their business goals. I look forward to working with the Publicis One teams and all the professionals throughout MSLGROUP’s large network to drive PR innovations, deliver the best work and lead the marketing transformation in Vietnam.”
