The Ministry of Tourism of Indonesia is participating in Tourism Expo Japan 2026, held at Tokyo Big Sight from Thursday, September 24 to Sunday, September 27, 2026, to strengthen tourism promotion in Japan.
The ministry is showcasing the country’s destinations, tourism products, and hospitality offerings under the national tourism brand Wonderful Indonesia, while introducing its latest campaign, “Go Beyond Ordinary.”
The campaign invites Japanese travelers to explore destinations including Bali as well as other destinations and experiences across the Indonesian archipelago.
The Indonesian Pavilion, booth G-10, features eight tourism industry representatives covering travel services, destination management, air transportation, accommodation, and wellness tourism.
Adventure Indonesia and Wendy Asia Utama are showcasing travel products and experiences, while DMC White Tiger Bali is presenting its destination management expertise and tourism services.
Garuda Indonesia, Indonesia’s national flag carrier, represents the transportation sector, highlighting the connectivity between Japan and Indonesia.
The accommodation sector is represented by Kuno Villas, Menjaga Bay Resort, and The Mulia Resort and Villas, offering experiences ranging from villas and nature-based stays to resorts.
Yoga Barn is highlighting Indonesia’s potential as a destination for wellness and travel.
While the participating businesses are based in Bali, Labuan Bajo, and Lombok, the promotion extends across Indonesia, introducing Japanese travelers to destinations including Jakarta, Bali, Lombok, Labuan Bajo, Sumba, Yogyakarta, Malang, Bromo, Toraja, Tanjung Puting, and Raja Ampat, as well as other locations.
Visitors to the Indonesian Pavilion can experience Indonesian culture through traditional dance performances. Attendees can also enjoy specialty coffee from regions across Indonesia.
The Pavilion will facilitate B2B meetings, tourism product presentations, and networking sessions with Japanese travel agencies, tour operators, and tourism stakeholders.
According to the Ministry of Tourism, the goal of participating in Tourism Expo Japan 2026 is to strengthen partnerships with Japan’s tourism industry, broaden
