No matter who you are or what you do, a little “me-time” is a must. Even if your Marvel movie franchise character King Valkyrie.
In a new campaign from insurance company Direct Line, via Saatchi & Saatchi, we see the reigning sovereign of New Asgard in London attending a press conference. After hearing a bit of commotion somewhere off in the distance, she leaps off her faithful steed Warsong ready to deal out some justice to two guys whose skateboard has crashed into a shop window.
The shop owner tells King Valkyrie (played by Tessa Thompson) not to worry about it, the shop is covered by Direct Line business insurance. She then suggests that the superhero should relax and take some time off.
And so she does.
“Direct Line’s campaigns keep growing, and now we’re bringing in Marvel Studios, the biggest entertainment property of all,” said Franki Goodwin, Chief Creative Officer, Saatchi & Saatchi.
“Best of all, we get to do it in a delightful and unexpected way, showing a Super Hero finally able to get some me-time. We’ve upped the entertainment, star factor, introduced a female hero and deepened our cultural reach through the addition of King Valkyrie as she comes to UK screens this summer.”
Wendy Moores, Head of Marketing, Direct Line, added: “In a world that faces huge challenges, we wanted our new advert to provide a moment of escapism, to entertain with an epically fun campaign that plays into the incredible Marvel Studio’s Cinematic Universe.”
Credits
Agency: Saatchi & Saatchi
Cso: Richard Huntington
CCO: Guillermo Vega
CCO: Franki Goodwin
Senior Creative: Mia Silverman
Art Director: Rodrigo Castellari
Designer: Natalie Alves
Planner: Rui Ferreira / James Mitchell
Business Lead: Alice Flanagan
Account Director: Isaac Hickinbottom
Account Manager: Rebecca Snaith
Executive Producer: Rebecca Williams
Senior Production Assistant: Jade Mullem
Production Company
Production: Hungry Man
Director: Bryan Buckley
Producer: Hannah Stone
Executive Producer: Matt Lefebvre
Executive Producer: Matt Buels
Dop: Javier Aguirresarobe
1st AD: Craig Owens
Production Designer: David Skinner
Edit
Edit: Cabin
Editor: Chan Hatcher
Editor Assistant: Brian Meagher
Producer: Sarah Cassell
Post
Post-Production Company: Framestore
VFX Supervisor: Jay Khan
Compositing Supervisor: Ben Taylor
CG Supervisor: Joel Savage
Colourist: Matthieu Toullet
Executive Producer: Anna Macdonald
VFX Production Co-Ordinator: Chloe Dunn
Audio
Audio Post-Production Company: String And Tins
Sound Design: Adam Smyth
Additional Sound Design: Joe Wilkinson
Foley: Cobblestone
Audio Producer: Alina Miroshnichenko
Licensing Agency
Licensing: Born Licensing
Licensing Director: David Born
Senior Licensing Executive: Amber Cheung
Media
Media Agency: Mediacom
Media Planner: Robbie Coakley & Emily Rodie
Disney Partnerships & Promotions
Senior Vice President Of Global Partnership Marketing: Mindy Hamilton
Vp, Global Partnership Management & Ops: Holly Frank
Vp, Marketing Partnerships & Promotions: Tina Goss
Vp, Marketing Partnerships & Promotions: Chris Lisciandro
Director, Creative Marketing Partnerships & Promotions: A.J. Fierro
Director, Creative Partnerships & Promotions: Andy Staub
Director, Marvel International Partnerships: Heather Trail
Senior Manager, Corporate Alliances: Jon Mosier
Writer/Producer: Evan Aronson
Art Director: Martin Nguyen
Director Marketing Partnerships, UK & EMEA: Owen Dommel
Senior Campaign Manager, UK & EMEA: Catherine Douglas
