Having Trouble Writing Your Will? No Worries says Vampire Count Gregor

Willed, a company that allows you to write your will online, has launched its Dead Easy campaign via independent agency Hardhat featuring the vampire Count Gregor, who’s seen his share of “delicious” people come and go in his 700 years.

The campaign looks to show the lighter side of preparing those you leave behind for the inevitable. Fronting the campaign is Count Gregor, a vampire who’s seen many come and go in his 700 years, and understands the importance of writing a Will better than anyone.

“When Hardhat came to me with their idea, I was like, finally,” said Count Gregor.


“I mean, I have been telling people to get a Will for centuries. I said it to Ned Kelly, I said it to Prince. Now I say this to all Australians. Get a Will with Willed. It’s dead easy.”

“Writing a Will online is a relatively new offering in Australia, so we’re excited to introduce them to the market with Hardhat in a way that’s approachable and amusingly honest,” said Ariella Birnbaum, Marketing Manager at Willed.


Hayley Read, Senior Strategist at Hardhat added, “As a new offering, we knew it was important to convey the functional benefits of doing your Will online including speed, ease and security. Alongside this, as a new brand, we needed to do it in a way that was likeable and distinctive.”


Client: Willed

Creative Agency: Hardhat

Production Co: Guilty

Director: Edwin McGill

Executive Producer: Jason Byrne

DOP: Adam Howden

Offline Editor: Billy Browne

Grade: Martin Greer

Online: Alex Evans

Sound: Justin Bodanac, Front of House

Stills Photography: Craig MacLean (Shot by Mac)