Krungsri First Choice has launched a new campaign promoting the cashback deal that comes with their credit card.
The ad is just the latest from Leo Burnett Thailand that follows a familiar pattern: lighten up finance and more people will understand it. The unsurprisingly funny spot features a pup that won’t listen and can’t be trusted to bring anything back.
Queue Krungsri’s new credit card with cashback on all purchases. What perfect juxtaposition. A card as trustworthy as we wish our dog was. With something like that, you could invest in a whole new bulldog.
We hope Leo Burnett keeps us laughing, finance doesn’t need to be boring
Client: Ayudhya Capital Services Company Limited
Product/Service: Krungsri First Choice
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Kanyaporn Longprasert
Copywriter: Kittinat Prasomsap
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Jenkanit Rujiramora, Surapen Saito, Praewpakorn Chumsai, Na Ayudhaya
Production Company: Factory01 Co., Ltd.
Film Director: Wuthisak Anarnkaporn
Assistant Film Director: Varayu Rukskul, Mattanee Uajarernsup
Production Producer: Rungtawan Nanthasaen, Sawanya Jumchart
D.O.P: Natdanai Naksuwan
Editor: Sippanart Olarnsaritkul
Sound Studio: Mellow Tunes BKK
Post Production Company: One cool Production
Media Agency: Initiative
We never share your info, we only share ours.