Your Dog Might Not Help, but Krungsri’s Credit Card Always Will

    Krungsri proves again that finance doesn't need to be stale.

    By Asia Ad Junkie - May 18, 2021
    Your Dog Might Not Help, but Krungsri’s Credit Card Always Will

    Krungsri First Choice has launched a new campaign promoting the cashback deal that comes with their credit card.

    The ad is just the latest from Leo Burnett Thailand that follows a familiar pattern: lighten up finance and more people will understand it. The unsurprisingly funny spot features a pup that won’t listen and can’t be trusted to bring anything back.

    Queue Krungsri’s new credit card with cashback on all purchases. What perfect juxtaposition. A card as trustworthy as we wish our dog was. With something like that, you could invest in a whole new bulldog.

    Or six.

    We hope Leo Burnett keeps us laughing, finance doesn’t need to be boring


    Client: Ayudhya Capital Services Company Limited
    Product/Service: Krungsri First Choice
    Creative Agency: The Leo Burnett Group Thailand
    Chief Creative Officer: Sompat Trisadikun
    Executive Creative Director: Ariyawat Juntaratip
    Creative Director: Sarut Yungcharoen
    Art Director: Sompat Trisadikun, Ariyawat Juntaratip, Sarut Yungcharoen, Kanyaporn Longprasert
    Copywriter: Kittinat Prasomsap
    Account Management Director: Rathawan Sukanake
    Account Director: Pattra Ketsamathi
    Account Executive: Naphat Chiangrat
    Agency Producer: Rungrudee Chinpratan
    Strategic Planner: Jenkanit Rujiramora, Surapen Saito, Praewpakorn Chumsai, Na Ayudhaya
    Production Company: Factory01 Co., Ltd.
    Film Director: Wuthisak Anarnkaporn
    Assistant Film Director: Varayu Rukskul, Mattanee Uajarernsup
    Production Producer: Rungtawan Nanthasaen, Sawanya Jumchart
    D.O.P: Natdanai Naksuwan
    Editor: Sippanart Olarnsaritkul
    Sound Studio: Mellow Tunes BKK
    Post Production Company: One cool Production
    Media Agency: Initiative

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